In another case of corporate greed, Apple is now taking legal action against a business in Australia that has been using "MacPro" for its brand of computer and technical support services for over 26 years.
Orginally being handed a ruling in favour of MacPro Computers (the small business), Apple has now made an appeal to the Federal Court. According to The Age's report, Apple has spurred a number of requests by the small business to settle out of court.
It seems the company is not interested to negotiate but rather is out to exhaust the other business financially so that it will simply quit the fight.
It reminds me of the Firewire fiasco years ago when Apple (which invented Firewire) told PC makers that it wanted up to 50 US cents per PC per Port for Firewire licensing. I'm sure PC makers, seeing the technical merit of Firewire tried to negotiate. Eventually Intel and others, probably HP and Compaq included promptly "gave Apple the finger" and went on to create the Universal Serial Bus or more commonly known as USB. Which today has become ubiquitous. Had Apple been ready to compromise, today will see Firewire being the commonest standard instead of the much slower USB.
Despite all the talk and showmanship shown by Apple's top executives including Steve Jobs. It seems Apple is just another greedy corporate giant that will use its financial resources to do anything and everything to get its way.
That's another good reason why I don't have any brand loyalties to products. To me, they are just tools to get something done. No room here for Apple Fanaticism or any kind of Fanboyism of any sort.
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